Nolan Apostle - Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative
Why not? Sure that's the easy way out. Ask a question give a simple answer. For the last year or so since we have talked to many of our Alpha and Beta testers about being more successful on the Internet we have heard this question time and time again. Why Advertise on the Internet? Why spend any amount of time investing in the Internet besides a website? It's too confusing. It's too difficult. Hackers will just steal what we do anyway! How can we earn revenues when there are experts out there doing just that? We will attempt to answer for you all those questions and much more as we visit Ad Tech San Francisco at Moscone Center over the next few days. This is a fascinating subject and the technology behind it all is brilliant!
First things first though. If you are involved in any of the Event City's industries, the Events & Creative Industries you definitely should be attending Ad Tech. As we cover this three day show in San Francisco, we already realize the magnitude of it's presence here in San Francisco alone. Social Networking a huge buzz word in general and at the show is seems to be a perfect fit for the Social Butterflies of the City By the Bay. Well as we come to realize there is so much more to "Social Networking" than one might perceive.
Ad dollars are just a part of what Ad Tech is all about. Sure the Goods are where the Gold is, or Cash is King (or is that Cache is King) but is that always true, especially in this day and age? I'm not too certain anymore. Tiny startups to major players like Google, Yahoo, Nestle and Kodak (Yep, even Nestle's Chocolates and Kodak Film company) are here, and you can bet they are not just Chocolates and no more film for the once gigantic firms. So what are two companies like these doing here? Incidentally both these companies fall into the realm of the Event City's "Events & Creative Industries"?
Come on down and find out. Or if you can't make it to Ad Tech San Francisco, please visit their website and learn about Ad Tech's world tour, probably coming to a city near you. So if you are one of those who think that the Advertising and Marketing world on the Internet is not very important, you better think again; and that's no threat, it's reality. Come to Ad Tech and learn, that's where I will be. Here are some highlights of this great show.
Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.
Hear from four of the hottest stars of online video, including Kevin Rose (pictured) of Diggnation, Ask a Ninja's Kent Nichols, Jeff Macpherson of Tiki Bar TV and Martin Sargent of Revision3. View the live taping and hear and explore how you can leverage programs like these to expand your own audience.
That's the key to what Ad Tech can offer. How you can learn to leverage programs like those above, and so much more to expand your own audience, no matter who that audience is. The Special Event, Meeting Planning, Hospitality, Travel, Art, Entertainment, Music, Motion Pictures, Food & Beverage are all industries that can leverage these programs and expand audiences and reap the benefits.
I look forward to attending this show and covering it for all of you, my friends, my associates, and everyone else on the playing field of the Events & Creative Industries- the EVENT CITY NETWORK!